Opportunity map
Explore scored census tracts in your service area with a Mapbox-powered heatmap built for territory decisions, not data science.
Hyperlocal marketing intelligence for service businesses
Find the neighborhoods worth marketing before you spend the budget.
Scouterra connects scored territory data with campaign planning, activity tracking, and ROI reporting—so local service businesses can answer where to market and whether it worked.
- No spreadsheets required
- Map-first workflow
- Built for small teams
Top target areas
Near Pensacola, FL
1. East Hill
Home value
90.0
East Hill
90.0
Saved zones
12
Active campaigns
3
Campaign ROI
+24%
Built for owner-operators and local marketing teams in
RoofingHVACLandscapingPest controlRemodelingCleaningRestoration
The problem
Territory decisions are still made on habit, not evidence.
Most local service businesses pick ZIP codes from memory, past routes, or generic ad targeting—then struggle to connect spend, outreach, and revenue back to specific neighborhoods.
Scouterra gives you one workflow from opportunity discovery to campaign measurement, so every marketing dollar has a geography and a result attached to it.
Features
Everything you need to plan, run, and measure local campaigns
From the first map view to the final export, Scouterra keeps territory analysis and campaign performance in one place.
Zone scoring
See income, home values, owner occupancy, housing age, and density normalized for your launch market—with plain-language explanations.
Campaign builder
Save high-potential zones and turn them into outreach campaigns with budgets, targets, dates, and channel preferences.
ROI dashboard
Log leads, quotes, and jobs won. Compare spend, revenue, cost per lead, and cost per job across campaigns and zones.
Recommendations
Get practical next actions—repeat, expand, pause, or shift budget—based on opportunity scores and campaign performance.
Reports & exports
Download CSV exports for target zones and campaign results your team can analyze or share offline.
How it works
From service area to smarter campaigns in four steps
Set up your business
Define your service area, radius, business type, and outreach preferences in minutes.
Discover scored zones
Browse the opportunity map, inspect score drivers, and save neighborhoods worth targeting.
Launch campaigns
Build campaigns from saved zones with budgets, goals, and timelines tied to real geography.
Measure and improve
Track activity and outcomes, review ROI, and decide where to double down next season.
8+
Scoring factors per zone
1
Unified map-to-ROI workflow
100%
Built for owner-operators
Social proof
Practical intelligence for teams that sell locally
“We stopped guessing which ZIP codes to hit and started building campaigns around neighborhoods that actually fit our average job size.”
Owner-operator
Roofing company, Southeast US
“The score breakdown helps our team explain territory choices without pulling census spreadsheets into every planning meeting.”
Marketing lead
Multi-crew HVAC business
Pricing
Full access, free for now
Scouterra is free while we build with early users. Create your account and get the complete map-to-ROI workflow—no credit card required.
Free
$0
Everything below is included today—territory discovery through campaign measurement.
- Company profile with service area, radius, and outreach preferences
- Interactive opportunity map with scored census tracts
- Plain-language score breakdowns for income, home values, housing age, and more
- Save high-potential zones and build campaigns from them
- Campaign planning with budgets, offers, timelines, and channel targeting
- Channel playbooks for door knocking, direct mail, digital ads, and more
- Activity logging for leads, quotes, and jobs won
- ROI dashboard with spend, revenue, cost per lead, and cost per job
- Recommendations to repeat, expand, pause, or shift budget
- CSV exports for target zones, ZIP lists, EDDM, geo ads, canvass, and yard signs
FAQ
Common questions
Who is Scouterra for?+
Scouterra is built for local service businesses—roofing, HVAC, landscaping, pest control, remodeling, cleaning, restoration, and similar trades—that want a clearer way to choose where to market and measure results.
What data powers the opportunity scores?+
Scores combine public geographic and market signals such as Census ACS demographics, TIGER/Line boundaries, and optional risk datasets—normalized within your selected launch market.
Do I need a marketing analyst to use it?+
No. Scouterra is designed for business owners and small marketing teams who want practical recommendations, not raw data exploration.
Can I export reports for my team?+
Yes. Export target zones and campaign areas as CSV, including channel-ready packs for EDDM, geo ads, canvass routes, and yard sign placement.
Is there a mobile app?+
The web app comes first. A native field app for canvassing and activity logging is planned after the core workflow is validated.
Ready to market where the opportunity actually is?
Create your account, set up your business profile, and get to your first scored territory map in one session.